Product Overview
Google Analytics is a powerful, enterprise-class web analytics solution that assigns values to marketing touch points across the customer journey for a more complete and actionable view of which digital channels and keywords are performing best. Understand how your customers interact across your sites and apps, throughout their entire lifecycle. Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data. Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools, and quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.
Get a complete understanding of your customers across devices and platforms.
No technical expertise required
Instant
Marketing Function Metrics and Insights
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Large enterprise (>10,000)
Market/Industry Specialization No market specialization
Startup Friendly Yes