The Walmart Ad Center is a platform that offers advertising opportunities for businesses to promote their products on Walmart's digital properties and across the web and social channels. It provides businesses with tools to create and manage various types of ads, such as Sponsored Search advertising, Sponsored Products, Sponsored Brands, and Sponsored Videos. The Walmart Ad Center allows advertisers to reach Walmart's substantial customer base through pay-per-click (PPC) advertising options, both onsite and offsite. Advertisers can utilize precise targeting, budget flexibility, and access to Walmart's vast e-commerce ecosystem to enhance online visibility and drive sales.

Formerly known as Walmart Media Group, Walmart Connect is a closed-loop omni-channel media company that will provide unparalleled opportunities for its partners to accelerate their connection to customers in a closed loop, omni-channel environment. Users will be able to create much more refined, relevant and measurable advertising campaigns, which can be adapted on-the-fly to changing circumstances and real-time performance.